Many marketers have recently discovered B2BMarketingSmarts, so I thought it might be a good time to recap the most popular posts. These are the 6 top posts that have had the most readership:
How to boost B2B content downloads.
How the title of your content plays a critical role in getting it downloaded.
A B2B marketing message angle that could close sales.
Learn how risk can be a greater motivator than gain and how to use it to your advantage.
6 tips for B2B landing pages that land business.
Learn 6 tested and proven tips for building more productive landing pages.
Getting over our own marketing bias.
How marketers can get past their personal likes and dislikes when choosing marketing channels.
Will your B2B prospect take time to read your message?
How specific length guidelines can help ensure that, in this nonstop business environment, prospects will read marketing messages.
Boost B2B lead gen. performance by resurrecting the dead.
Why marketers who are abandoning direct mail marketing are missing a still-powerful channel for B2B lead generation.
If you have a topic you’d like to know more about in the realm of best practices in online or offline B2B direct response marketing, let me know and I’ll try to address it soon. Thank you.