A new endangered species — marketing best practices.

What’s the best thing about being an independent direct marketing consultant and copywriter? Every day my brain gets refreshed and I’m forced to address the Susan's Photo Facing Leftchallenges of a new client and a new market. No two days are ever alike. In the morning it’s writing lead generation emails to Fortune 1000 companies selling enterprise-wide, mission-critical software. In the afternoon it’s marketing flow meters to engineers and municipalities for monitoring the flow of water and waste water.


But regardless of the product and market, with each new client, I continue to see easy-to-fix gaps in their marketing. There’s really no logical reason to not follow best practices in every B2B marketing effort. Have a marketing professional review your Web site, online and offline marketing messages, product brochures, and other marketing programs to identify what you are doing right and what you are not. It’s a low-cost, fast way to learn methods to quickly and easily move the success of your B2B lead generation and sales marketing efforts up to the next level.

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